Last updated: February 15, 2025
Perch AI Inc. (hereinafter referred to as "we" or "us") respects your privacy and is committed to protecting the privacy of our users and website visitors. This policy explains how we collect, process, and handle your personal information. "Personal information" refers to identifiable information about you that we possess. This privacy policy informs you about the personal information that we collect from you or that you provide to us. It covers information that could be construed as Personal Information and information that could not. In the context of the law, "process" means collect, store, transfer, use, or otherwise act on information. This tells you about your privacy rights and how the law protects you.
We are committed to protecting the privacy and confidentiality of your Personal Information. Our policy is not just an exercise in complying with the law but a continuation of our respect for you and your Personal Information. We undertake to preserve the confidentiality of all information you provide to us and hope that you reciprocate.
The law requires us to tell you about your rights and our obligations to you regarding the processing and control of your Personal Information, except as set out below. We do not share, sell, or disclose any information collected through our website to a third party.
We have appointed a data protection officer ("DPO") who is responsible for ensuring that our policy is followed. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact our DPO, Tejas Pandit at [email protected].
We may collect, use, transfer and store personal information provided by you directly on our website or through other means. We have collated these into groups as follows:
We shall not, without the prior written consent of the User, migrate the User data to any third-party platform or system. This restriction does not apply to:
This clause does not prohibit us from using or integrating with third-party software or services that are necessary for the provision of the Services, provided that such use or integration does not involve the migration of customer data to such third-party platforms.
We may collect user feedback from customers through various channels, including but not limited to:
User feedback may include, but is not limited to, product suggestions & improvement requests, bug reports & technical issues, customer satisfaction ratings and general feedback on the platform and its features. The Company may use user feedback for product development, improvement and enhancement of Services. All user feedback collected by us will be treated in accordance with our Privacy Policy. All the feedback shall be treated as confidential information and the Company is not obligated to implement any specific user feedback or suggestions.
We may, at our discretion, provide the User with reports and analyses that may include, but are not limited to:
We shall use commercially reasonable efforts to ensure the accuracy and reliability of such a report. However, we do not guarantee the accuracy, completeness or timeliness of any such reports. The User acknowledges that such reports are for informational purposes only and should not be relied upon for any other purpose.
We may utilize the collected data for the following purposes:
Such data shared with third-party APIs and software need to be appropriately secured and protected. The third-party vendors must comply with data privacy regulations for the data under their control.
We are committed to operating our business in a fair, equitable and inclusive manner. We prohibit all forms of discrimination against any individuals or groups based on factors such as race, gender, religion, national origin, disability, age, socio-economic status, veteran status or genetic information.
The platform may utilize artificial intelligence ("AI") and machine learning technologies to automate certain administrative duties of real estate agents, including but not limited to:
The use of AI is intended to assist real estate agents in their work and improve their efficiency and productivity. We shall ensure that the use of AI complies with all applicable laws and regulations, including data privacy and consumer protection laws. AI may not always be perfect and human judgment and expertise are essential in real estate business.
When you create an account on our website, buy a Service from us, or otherwise agree to our terms of service, a contract is formed between you and us.
In order to carry out our obligations under that contract, we must process the information you give us. Some of this may be personal information.
We may collect additional information when you provide feedback, share information about your personal or business matters, change your preferences, respond to surveys or promotions, provide financial or credit card details, verify your identity for security purposes, sell our Services, provide you with our Services, provide you with suggestions and advice on Services, how to obtain the most from using our website or communicate with our customer support. Any other information you provide while interacting with us may also be collected.
We may aggregate anonymous data such as statistical or demographic data for any purpose. Anonymous data is data that does not identify you as an individual. Aggregated data may be derived from your Personal Information but is not considered Personal Information in law because it does not reveal your identity. For example, we may aggregate profile data to assess interest in a service.
However, if we combine or connect aggregated data with your personal information so that it can identify you in any way, we treat the combined data as Personal Information, and it will be used in accordance with this Privacy Policy.
We process this information on the basis that there is a contract between us, or that you have requested we use the information before we enter into a legal contract. We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform that contract. In that case, we may have to stop providing Services to you. If so, we will notify you of this at the time.
The law requires us to determine which of six defined bases we process different categories of your personal information and to notify you of the basis for each category. If a basis on which we process your personal information is no longer relevant, then we shall immediately stop processing your data. If the basis changes, then if required by law, we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.
Special personal information is data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and bio-metric data. We may collect special personal information about you if there is a lawful basis on which to do so.
We collect personal information through various channels, including electronic interactions, chats, website access and through our Services. We may also receive personal information from third parties, which we will protect as outlined in this Privacy Policy.
We may use the personal information we collect to provide you with information, updates and our Services. We may also inform you about new content, products, services and opportunities that may interest you. Your personal information helps us improve our Services and better understand your needs.
To fulfil the purposes outlined in this Policy, we may disclose your personal information to our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors. Personal information is only shared with third parties when necessary for delivering our Services.
On occasion, we may disclose personal information to comply with legal requirements, such as laws, regulations, court orders subpoenas, warrants or requests from law enforcement agencies. We may also use your personal information to protect copyrights, trademarks, legal rights, property, or the safety of our cloud, our customers or third parties.
The information we collect may be stored, processed or transferred between parties located outside of United States. If our business experiences a change of control, sale or transfer of assets, we reserve the right to transfer user databases, including personal and non-personal information, to a potential purchaser who agrees to maintain confidentiality.
We will disclose information in good faith and only as required by the aforementioned circumstances. By providing us with personal information, you consent to the terms of this Privacy Policy and the types of disclosure covered herein. Whenever we disclose your personal information to third parties, we will request that they adhere to this Policy regarding the handling of your personal information.
We are committed to ensuring the security of the information you provide to us. We have implemented appropriate physical, electronic and managerial procedures to protect and secure information from unauthorised access, disclosure, misuse, interference, loss or modification. Transmitting and exchanging information is done at your own risk, and we cannot guarantee the security of the information you transmit or receive. Although we take precautions to prevent unauthorised disclosure, we cannot assure you that personal information we collect will not be disclosed inconsistently with this Privacy Policy.
You may request details of personal information we hold about you. A small administrative fee may be payable for the provision of information. If you would like a copy of the information, which we hold about you or believe that any information we hold on you is inaccurate, out of date, incomplete, irrelevant or misleading, please email us at [email protected].
If you have any complaints about our privacy practices, please feel free to send in details of your complaints to [email protected]. We take complaints very seriously and will respond shortly after receiving written notice of your complaint.
Please be aware that we may change this Privacy Policy in the future. We may modify this Policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on our website. Please check back from time to time to review our Privacy Policy.
We may process information on the basis that there is a legitimate interest, either to you or to us, of doing so. Where we process your information on this basis, we do after having considered (a) whether the same objective could be achieved through other means (b) whether processing or not processing might cause you harm (c) whether you could expect us to process your data, and whether you would consider it reasonable to do so. For example, we may process your data on this basis for the purposes of (a) record keeping for the proper and necessary administration of our business (b) protecting and asserting the legal rights of any party (c) insuring against or obtaining professional advice that is required to manage business risk or (d) protecting your interests where we believe we have a duty to do so.
If you send us information in connection with a job application, we may keep it for up to three years in case we decide to contact you later. If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for six years before destroying or deleting it.
Payment information is never taken by us or transferred to us either through our website or otherwise. We never have access to it. At the point of payment, you are transferred to a secure page on the website of Stripe. That page may be branded to look like a page on our website, but it is not controlled by us.
When you come to our website https://myperch.ai, we may collect certain information such as browser type, operating system, website visited immediately before coming to our site etc. This information is used in an aggregated manner to analyse how people use our site, such that we can improve our Service.
We may from time to time use cookies on our website. Cookies are very small files which a website uses to identify you when you come back to the site and to store details about your use of the site. Cookies are not malicious programs that access or damage your computer. Most web browsers automatically accept cookies but you can choose to reject cookies by changing your browser settings. However, this may prevent you from taking full advantage of our website. Our website may from time to time use cookies to analyse website traffic and help us provide a better website visitor experience. In addition, cookies may be used to serve relevant ads to website visitors through third party services such as Google Adwords. These ads may appear on this website or other websites you visit. Cookies may also be used to track how you use our website, to record whether you have seen specific messages we display, to keep you signed in our site, to record your answers to surveys and questionnaires on our site while you complete them and to record the conversation threat during a live chat.
Our site may from time to time have links to other websites not owned or controlled by us. These links are meant for your convenience only. Links to third-party websites do not constitute sponsorship, endorsement or approval of these websites. Please be aware that we are not responsible for the privacy practices of other such websites. We encourage our users to be aware, when they leave our website, to read the privacy statements of every website that collects personally identifiable information.
Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including our products and Services, you provide your consent to us to process information that may be Personal Information. Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.
If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find useful.
We continue to process your information on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists. You may withdraw your consent at any time by contacting us at [email protected]. If you do so, you may not be able to use our website or our Services further.
When you contact us, whether through our website or by email, we collect the data you have given to us to reply with the information you need. We record your request and our reply to increase the efficiency of our business. We keep personally identifiable information associated with your message, such as your name and email address, to track our communications with you and provide high-quality service.
Third parties may advertise on our website. In doing so, those parties, their agents, or other companies working for them may use technology that automatically collects your information when their advertisement is displayed on our website. They may also use other technology, such as cookies or JavaScript, to personalize the content of, and to measure the performance of their adverts. We do not have control over these technologies or the data these parties obtain. Accordingly, this privacy policy does not cover the information practices of these third parties.
When we receive any request to access, edit, or delete personally identifiable information, we shall first take reasonable steps to verify your identity before granting you access or taking any action. This is important to safeguard your information.
If you are not happy with our privacy policy or if you have any complaints, then you should tell us. If a dispute is not settled, then we hope you will agree to attempt to resolve it by engaging in good faith with us in the process of mediation or arbitration.
When we receive a complaint, we record all the information you gave us. We use that information to resolve your complaint. If your complaint reasonably requires us to contact some other person, we may give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information and if we do, what that information is. We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.
Except as otherwise mentioned in this privacy policy, we keep your personal information only for as long as required by us: (a) to provide you with the Services you have requested (b) to comply with other law, including for the period demanded by our tax authorities; and (c) to support a claim or defence in court.
Our privacy policy has been compiled to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we would like to hear from you. However, ultimately, it is your choice as to whether you wish to use the website.
We may update this privacy policy from time to time as necessary. The terms that apply to you are posted here on our website on the day you use our website. We advise you to print a copy for your records.
If you have any questions regarding our privacy policy, please contact us.